Success and Progress Highlighted in Updated City Strategic Plan

Craig HemingwayAll News, Home Page News, Press Releases

April 18, 2023

MOOSE JAW – An update on the success of initiatives in the City of Moose Jaw’s Strategic Plan were presented at the regular meeting of Moose Jaw City Council Monday, April 10.

The Strategic Plan was first created in 2018 with Council, Administration and Doug Griffiths, municipal consultant/author of “13 Ways To Kill Your Community”.    The plan was further supported by a session that year with Gair Maxwell, Branding Expert/author of “Big Little Legends” who provided the City and Community with the “Branding Highway Bootcamp”, which led to the “Canada’s Most Notorious City” brand.

The Strategic Plan was updated in 2021 and Strategic Initiatives from that session included:

  • Create a Climate Action Plan.
  • Downtown Enhancement Plan to capitalize on our heritage and history.
  • Marketing Moose Jaw – Promote that we are #NotoriouslyConnected and the middle of everywhere – develop concept based on our quality of life and hire marketing firm or person to market it.
  • Action – more videos and work with analytics to get positive pictures that tell the story of Moose Jaw.
  • Create offices and meeting spaces downtown for rent by the day, week, month, or year
  • Develop a list of companies that would fit the vision for agri-food processing companies and proactively prospect them to consider Moose Jaw.

Most of these initiatives are underway or completed. Highlights include:

  • 2022 was the second-highest year of building permits on record.
  • Nearing $1.3 billion dollars of investment into Moose Jaw over the past four years, including Industrial Development successes like Great Plains Power Station, Brandt Industries, North 49 Foods and Viterra expansion.
  • Those investments have played a large role in creating approximately 300 jobs (still vacant) in Moose Jaw.
  • City Council approved a new housing incentive policy and updated rental assistance program due to the enhanced need for rental accommodation
  • Implemented the Climate Action Plan which, to date, has achieved 14% emission reductions and $200,000 annual cost reduction.
  • Implemented Gazelle artificial intelligence to develop list of agri-food processing companies to locate in the Moose Jaw Agri-Food Industrial Park.
  • Launched the “Get A Life” marketing campaign in July of 2022, followed by a branding event held in August 2022 with Gair Maxwell.
  • Starting to update heritage signs in the downtown and enhance relationship with Downtown Moose Jaw Association.
  • Implemented Enterprise Resource Planning software.
  • Cost savings/revenue generation in excess of $1,000,000 annually.
  • More than 150 identified projects or actions under the Entrepreneurial Civic Administration.

To view the updated City of Moose Jaw Strategic Plan, click here.