MOOSE JAW – The City of Moose Jaw’s Get A Life campaign has been rewarded with three Marketing Canada awards.
The Economic Developers Association of Canada (EDAC) announced their 2023 Marketing Canada award winners at their annual conference October 2-4 in Summerside, Prince Edward Island. The City of Moose Jaw’s campaign to promote our quality of life advantages (low cost of housing, short commutes, family-friendly community and many more) was recognized in the $200,000.00 and under Budget category. The City won the following awards:
- Best Marketing Campaign. The campaign was launched July 28, 2022 at the Regina International Airport, and was followed by a testimonial video/social media campaign featuring Moose Javians explaining the lifestyle benefits they “get” by living in Canada’s Most Notorious City. The EDAC judges “were impressed by this thorough, consistent, fun and successful campaign”.
- Best Promotional Item. As part of the Get A Life campaign, the City worked with Homefield Marketing to create Get A Life cereal. The boxes contained the campaign slogan on the front, and a brief promotional paragraph on the back with a QR code to the Get A Life landing page. The side of the boxes featured the list of “Notoriously Nutritious” ingredients you will find in Moose Jaw. EDAC judges called the cereal boxes “a first” and a “fun, effective idea.”
The Get A Life cereal was rewarded further with a Cup Contender award. EDAC chooses the best overall submission from each budget category to contend for their top overall prize – the EDAC Cup. The EDAC Cup was awarded to the City of Vaughn, ON, for their Health Care Precinct publication.
“It’s thrilling to be recognized at a national level,” said Jim Dixon, Manager of Economic Development. “The campaign is not only a testament to the true quality of life advantages we have in Moose Jaw, but a testament to the residents and businesses that supported the Get A Life campaign at the launch and in the videos. These awards wouldn’t have happened without their involvement.”
The City of Moose Jaw previously won EDAC Marketing Awards in 2020 for COVID-19 recovery initiatives and for the “Canada’s Most Notorious City” branding initiative, and in 2019 for promotion and marketing of the “Moose War” with Norway. To view the City of Moose Jaw’s 2023 award submissions, and view all 2023 EDAC Marketing Canada award entries, click here.